Mobility Case - Onepark - Theta

Mobility Case – Onepark

Onepark partners with Theta and Dataart to boost business with new, improved car park booking application.

About Onepark

Onepark is a market-leading online car park booking tool serving more than 2000 car parks, located in 275 cities across Europe. With Onepark, customers can save time and frustration by quickly searching on their PC or mobile for parking spots at their destination and booking in advance. 

Tech challenges

Onepark is a market-leading online car park booking tool serving more than 2000 car parks, located in 275 cities across Europe. With Onepark, customers can save time and frustration by quickly searching on their PC or mobile for parking spots at their destination and booking in advance. 

Onepark faced the challenge of meeting rising customer demand while at the same time providing a secure user interface especially for the critical payment process through the mobile app. Issues related to payment authentications were sometimes resulting in banks refusing payment. Onepark’s legacy mobile application also lacked key functionality and was becoming expensive to support. These issues were combining to negatively impact user experience and also to place a limit on growth in customer and subscriber numbers.

Onepark partners with Theta for digital transformation

The company had a clear objective to become market leader in helping consumers prebook parking, – quickly, easily and securely. Onepark chose Theta as a digital transformation consultancy partner to review both workflow processes between the product and tech teams, and also the product roadmap. These two elements had to be properly aligned to ensure future success.

Theta solution delivers a new app to boost subscriptions and business

The Theta team worked on reviewing the company’s product plan and processes including an audit of the mobile app to identify the weak spots that were slowing potential growth in subscriber numbers. Theta presented onepark with a clear plan for the development of a new mobile application that included the latest technology, key additional functionalities, an improved secure payment method and a better user experience throughout the search and booking process.

Theta worked with long-term partner, Dataart, to build the application. To meet secure payments regulations and PSD2 Compliance, the onepark app needed to have API-based architecture and a strong customer authentication functionality (SCA). General look and feel was adapted to improve full screen functionality when viewing the maps and descriptions of the car parking facilities.

Subscribers are now able to book quickly and easily while on the move. The application displays accurate real-time availability at all locations for the time and date specified. Once booked the app allows users to enter the car park easily with just a click on the app. Users can also choose to have multiple cars and several payment methods in their default settings.

Business results

Onepark user experience has improved, and subscriber numbers have increased significantly. Just a few months after launch there was a 33% increase in weekly users. After 6 months, the number of monthly bookings from recurring onepark customers had increased by 40%.

The onepark app usability score has also increased with customers giving the app a resounding thumbs-up.
With new confidence in the app, onepark has been released in several additional languages to boost growth across new countries and markets.

Want to read more about this case ?

Free Download. Contact registration needed.

Leave a Reply

Your email address will not be published. Required fields are marked *

#zikzag_carousel_614d9882b9dda .slick-arrow:before, #zikzag_carousel_614d9882b9dda .slick-arrow:after { border-color: #222222; } #zikzag_carousel_614d9882b9dda .slick-arrow{ background-color: #222222; }#zikzag_carousel_614d9882b9dda .slick-arrow:hover { background-color: #989898; } #zikzag_carousel_614d9882b9dda .slick-arrow:hover:after, #zikzag_carousel_614d9882b9dda .slick-arrow:hover:before { border-color: #989898; }
Logo_OnePark_HD-300x99

Mobility Case
Onepark

If you want to learn more about this case, You can download the pdf files after the following form submission.

Logo_OnePark_HD-300x99
Thanks for your interest !
Icon
Case Study - Onepark