The old car rental model is changing and there are already great players who are leading this switch. This industry is moving towards fully digital solutions but still in many cases  there is usually paperwork that needs to be filled out in person and a need to go to a rental hub, usually in an airport or a hotel. There is also a growing case for not owning a car in big cities especially amongst the younger generation who does not want to own things any more.

Virtuo – a Paris-based startup has built a very streamlined, all-digital approach for those who want to rent a car for a few days, or up to a few months. Virtuo is the new generation car rental company with very fast and simple car rental service. People don’t need to queue at a car rental desk anymore and the key is your smartphone, which enables contactless pick-up. There is no paperwork, with everything handled through an app, and people have the option of getting a car delivered to and picked up with this virtual key to operate it.

Theta team stepped in and started to collaborate with Virtuo early this year to build up their roadmap and strategy for Virtuo for Business (V4B). This tech startup also recently raised 96M $ to invest in its tech, to purchase new cars for their fleet, to expand to more markets and to add in a tier for business users. The strategy and roadmap was put together by Theta with the main focus of mapping down the missing features needed for integrations with various partners such Travel Management Companies (TMC), Global Distribution Systems and Self Booking Tools (SBT). V4B Business Process and Distribution API was analysed and a strategy for execution proposed.